Get To Know Us

Trust is important in any relationship and the first step is getting to know one another! Read on and then reach out so we can get to know you!

About Assured Lease

YOUR business.
OUR passion.

Assured Lease knows that you are both a person AND a business owner, and through our personal touch leasing solutions, you will be able to get back to doing what you love and make your business grow and become more profitable! When the people and companies we work with succeed, we thrive alongside you. We are invested in your success from day one! We LOVE what we do and want to take the headache out of leasing for you. When you partner with Assured, you can count on professional leasing advice, quick timelines, great leasing rates and friendly guidance to get you back to growing your business. Spending less time worrying about your business finances, means you can find the work-life balance you need to take YOU and your BUSINESS to the next level.

About Bruce Ellemo

Our President Bruce Ellemo brings over 25 years of experience in both brokerage and underwriting to our business clients . He understands the importance of setting your business up to work SMARTER, not HARDER. With a degree in Economics from the University of Victoria and experience in coaching people in both life and business, Bruce sees your success holistically and knows that happy business owners are profitable business owners. With his approachable attitude and the experience to guide you, Bruce will provide the leasing solutions and customer service YOU deserve.

Bruce Ellemo smiling and wearing suit and tie

OUR Team. Working for YOU.

We’re proud of our team and the experience they offer our clients. Let’s meet them!

Morgan Newton smiling and wearing a blue shirt

Morgan Newton

Morgan Newton is an experienced entrepreneur and businessman driven by a passion to help small businesses succeed. He takes pride in providing the best service possible to assist growing companies thrive.

Morgan started his professional journey over 20 years ago selling insurance. Since then he’s enjoyed success in numerous small business startups in the landscaping, property management, construction, motorcycle and auto dealership, product development, and manufacturing industries.

He is a commercial finance specialist who is looking forward to working with you to help your business grow.

Yeah, we’re that awesome.

Don’t believe me?
Take it directly from satisfied customers. You can be just like them.

Frequently Asked Questions…


Hey, you’ve got questions? Great! Because I’ve got answers. Let me take the guesswork out of leasing and get you back on track.

Great question! The total cost to you depends on several factors, including the age of your business, your commercial and personal credit scores, your industry and the overall cost of equipment. Customers with a solid industry history and good credit scores can expect a low rate in the 7-8% range.

We offer a wide array of products and equipment to keep your business thriving! From medical offices to the jobsite, we’ve got you covered. We’ve listed some of our popular items below. Don’t see what you’re looking for? Shoot us an email and ask, we love a challenge!

  • Technology & Office Products
  • Office Furniture
  • Desktop Computers
  • Laptop Computers
  • Document Imaging
  • Projection Equipment
  • Servers
  • Security Systems
  • Mainframe Computers
  • Telecommunications Switches
  • Manufacturing Products
  • Machining Centers
  • Injection Molding
  • Mills
  • Presses
  • Packaging Equipment
  • Labeling Equipment
  • Press Brakes
  • Construction & Engineering Products
  • Cranes
  • Drill Rigs
  • Bulldozers
  • Skip Loaders
  • Tractors
  • Medical & Scientific Testing Products
  • X-Ray Machines
  • CT-Scanners
  • Ultrasound Machines
  • Laboratory Equipment
  • Medical Lasers
  • Warehouse & Distribution Products
  • Forklifts
  • Scanners
  • Point of Sale Equipment
  • Trailers
  • Bar Coding Equipment
  • Restaurant & Food Service Products
  • Food Service Equipment
  • Food Trucks

I’m happy you asked! We can provide flexible term options but on average, lease terms are between 24 and 66 months in length.

Well first of all, congratulations! More equipment means you are busy growing! If you wish to add more equipment on to your lease, we’re happy to do so. If it has been less than 60 days from your original lease date, we can add the new products your existing lease. If the 60 days has passed, a new lease will be created for your additional products.

The short answer is YES and you have options! 1) BUY it, 2) RETURN it, or 3) TRADE it! Equipment you wish to keep can be purchased for 10% of the original equipment cost.

We LOVE this question because it gives us another opportunity to help your business grow! YES, Assured Lease can offer you sale-leaseback options. Business owners often need creative capital solutions when other lenders “dry-up”. Sale-leaseback options are one type of innovative financing that can unlock hidden value in your existing assets and provide you with immediate working capital. In a sale-leaseback you actually sell YOUR equipment and lease it back over a fixed payment period. At the end of the term, you can choose to extend the lease, buy your equipment back or upgrade to different or new equipment.

In addition to providing access to working capital, sale-leaseback transactions are popular among business owners for a number of other reasons.

1) Continued Use. You get to keep using your equipment and generating revenue while harnessing more capital!

2) Potential Income Tax Benefits. Like most leases, a sale leaseback offers tax advantages that traditional financing cannot. Over the course of the lease you might even be able to write off 100% of the payment!

3) No Extra Collateral. Unlike traditional back financing, collateral is usually not needed for sale leaseback agreements. The equipment itself becomes built in collaterals and valuations are relatively fast and simple!

4) Tailored Payments. Like all leases, payments can be tailored to meet your cash flow, including fixed step or seasonal payment schedules.

5) Preserve lines of credit. Your lease payments won’t interfere with bank credit lines, allowing you to preserve these funds for other business priorities.

Hey you!
Why haven’t you applied yet?

You’ve read the testimonials and reviewed our products. So, what are you waiting for? You’re ready. Let Assured Lease get you through your financial hurdles and back to business!